London Fashion Week

Creating the most talked about fashion week in the world

  • Branding, 
  • Design

In the build-up to the 2012 Olympics, London Fashion Week needed to stand out more than ever. The brand needed something to get the world of fashion talking – and sharing. So, for 3 seasons we turned the event into a canvas for a few of the world’s leading fashion designers. Working closely alongside Jonathan Saunders, Manolo Blahnik and Nicholas Kirkwood, we created iconic hoardings, literature, wayfinding and invitations that fashion fans wanted to talk about.

Large banner flag against a bright blue sky. The flag has the navy and red zigzag motive of Nicholas Kirkwood, and shows the onsite branding of London Fashion Week.
Large hoarding at London Fashion Week, uses the pattern of Jonathan Saunders to create a photographic backdrop for visitors. People are posing for photographs in front of the structure.