London Fashion Week
Creating the most talked about fashion week in the world
In the build-up to the 2012 Olympics, London Fashion Week needed to stand out more than ever. The brand needed something to get the world of fashion talking – and sharing. So, for 3 seasons we turned the event into a canvas for a few of the world’s leading fashion designers. Working closely alongside Jonathan Saunders, Manolo Blahnik and Nicholas Kirkwood, we created iconic hoardings, literature, wayfinding and invitations that fashion fans wanted to talk about.