Manchester Fashion Institute

Helping a newcomer stand out from the crowd

  • Branding, 
  • Design, 
  • Digital

The new Manchester Fashion Institute had a complex audience comprising of parents, academics, designers and students all seeking confidence and reassurance. We harnessed Manchester’s confident culture to develop the proposition of ‘Fearless Fashion’ and a deliberately bold brand that could stand out from other fashion colleges.

Photograph of the outside of a brick-built building with large arched windows. There are vinyl graphics in the windows reading 'It's fearless. Focused. Clued up. Full of energy. Up for it. And takes failure on the chin. Because if something doesn't exist, we invent it. We make things happen. The revolution will be made to measure. Manchester Fashion Institute.'

“Music instinctively understood the challenges of a large academic institution, but worked collaboratively and methodically with stakeholders to bring them along on the brand journey. They creatively challenged us to occupy a different space and we are delighted with the results.”

Louise Geddis-Regan
Marketing Officer
Photograph of the front of a book placed on an angle and taken on a bright yellow and black background. The text on the book reads 'reputation is earned'.
The inside pages of the Institute's prospectus. A mixture of full page imagery, body copy, and large text breaker pages. The brand colours of black and yellow are used throughout.
The image frame is split in half. The left-hand side is a black tote bag hanging on a yellow chair. The text on the bag reads 'Fabric is inspiration'. 
The right-hand side is a white t-shirt with a Manchester Fashion Institute tag. The text on the front of the t-shirt reads 'Talent is power'.