Welcome to Our Worlds

ScreenUK

Branding, Design, Digital

Strategy

Get more people around the world to seek out UK films, TV and games by focusing on the diversity, originality, talent and outstanding quality of our productions.

Idea

WE’RE MORE THAN ONE COUNTRY

Summary

ScreenUK is is a newly created brand, supported by the British Film Institute and the UK Government, promoting films, TV, animation and computer games created by UK talent to international audiences. Research conducted across the world and in major markets including China, Germany and the US revealed that, whilst UK screen content is perceived to be consistently high quality, there is also a quite narrow and stereotypical preconception which dominates (e.g. James Bond, Downton Abbey and other period dramas). Our mission was to celebrate and communicate the incredible originality and diversity of UK talent creating world-class productions from all corners of the United Kingdom.

screenuk.org

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T +44(0)161 237 5600

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