Fulham FC
Written into the Cottage
- Branding,
- Campaign,
- Design,
- Film,
- Strategy,
- Typography
The Club needed an identity that could engage new audiences while staying rooted in what its supporters know and love. We found the starting point in the lettering on the wall of Craven Cottage. Working with F37, we developed it into a bespoke typeface and built an identity around it that carries Fulham’s personality across matchdays, campaigns, social content and film.
