Building a sense of belonging that made every game a home game.

  • Branding, 
  • Design, 
  • Digital

Powerleague wanted to inspire a new generation to play more 5-a-side football by becoming a brand of dynamic local clubs – each one somewhere to belong. From strategy to visual and verbal identity, we created a brand to fit their vision. The crest – cultural symbol of pride, passion and belonging – became the heart of the new brand, with unique versions created to reflect the local culture and character of each club.

Visit Powerleague website
Black and white photograph of a model kissing the badge on his football shirt. The badge is the Powerleague logo.
Advert for Powerleague. A woman in a hoody with her hair tied up is the goal keeper. The camera is behind her and you can see the netting and her team playing in front of her. The text reads 'Call your mates. Then give 5 of them hell.' Powerleague. Your home of 5-a-side football. Powerleague.co.uk
Powerleague advert. Black and white photograph of two male friends with their arms around each others shoulders celebrating. The text overlay reads 'Get booked.'.
Bright pink background with white text and a Powerleague Wembley crest. The text reads 'Where history has been made. Where heroes have performed. Where you will nutmeg your mate. Welcome to Powerleague Wembley.'

“Music instinctively understood the challenges of our brief from a both a strategic and creative perspective, but also from a commercial imperative. They worked collaboratively and methodically with stakeholders to bring them along on the brand journey. They creatively challenged us to be bold with the realisation of our brand and delivered a strong and impactful solution, with great results.”

Caspar Nelson
Marketing Director, Powerleague