Powerleague
Building a sense of belonging that made every game a home game.
- Branding,
- Design,
- Digital
Powerleague wanted to inspire a new generation to play more 5-a-side football by becoming a brand of dynamic local clubs – each one somewhere to belong. From strategy to visual and verbal identity, we created a brand to fit their vision. The crest – cultural symbol of pride, passion and belonging – became the heart of the new brand, with unique versions created to reflect the local culture and character of each club.