Let’s Ride

Turning an urban cycling event into a festival on two wheels

  • Animation, 
  • Branding, 
  • Campaign, 
  • Design, 
  • Experiential

‘Let’s Ride’ is a series of urban cycling events which close the roads to traffic and aim to get anyone and everyone on a bike for a big participatory ride. Focusing on the fun and inclusive spirit, we created two campaigns over two years that helped British Cycling put their events on the cultural calendar in various cities across the UK.

“Music tapped into the factor common across all audience groups to build a campaign that celebrates the joy we all feel when riding a bike.”


Jody Dew
Head of Marketing

Let’s Ride 2018

British Cycling with support from HSBC UK, needed a campaign to build on the success of 2017’s campaign and increase attendance. We commissioned localised illustrations by Andy Smith and used playful handwritten typography to reflect Let’s Ride’s fun, festival atmosphere.

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