A Fresh Classic

Summary

Universal Music Catalogue (UMC) handles 500 releases a year from arguably the most important collection of music on the planet.

Its artists include The Beatles, Taylor Swift and Nirvana. But despite their energetic team, passion for content and close work with artists, their identity worked against them, evoking a traditional, corporate entity. Music created a fresh, flexible brand that set the stage for UMC to be seen as the dynamic record label it is.