Chester Zoo

A zoo brand as expressive as its inhabitants

  • Advertising, 
  • Branding, 
  • Design

A firm family favourite for generations, the best zoo in the UK needed a brand to match its status and be part of the experience. We let animals take centre stage and unleashed its wild, but friendly personality through all elements of the brand, particularly typography and tone of voice.

“I have never known an agency who can consistently hit the brief’s requirements straight away and take its application even further than envisaged, as well as leading the client relationship with great skill, professionalism and empathy.”

Alisdair McNee
Marketing Director
A large selection of printed literature displayed a a flat-lay, using a range of animal images, illustrations and the bespoke typeface for Chester Zoo.
Large scale lamppost banners with animal photographs and type applications promoting Chester Zoo.
Montage of animal character illustrations in bright colours to demonstrate the flexibility of the new Chester Zoo brand.

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