Theatre Without Walls

National Theatre of Scotland Brand Refresh

Branding, Design

Strategy

Refresh the brand to let each production take centre stage, but simultaneously be part of the whole

Idea

Eclectic consistency

Summary

True to its purpose of ‘Theatre without walls’, The National Theatre of Scotland has an international reputation for staging innovative productions in tower blocks, airports, schools, community halls, ferries and forests, as well as on the great stages of Scotland and beyond. Focusing on their ever-changing performances as inspiration for the look and feel of their new communication campaigns, we refreshed their brand, set a consistent visual identity, ran tone of voice workshops with the in-house team, and produced detailed brand guidelines.

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