People, not pipes

United Utilities Brand Refresh

Advertising, Branding, Design

Strategy

Prepare for a competitive future by becoming a brand of choice, not necessity

Idea

Let people and life shine through

Summary

Forthcoming deregulation means United Utilities, the UK’s largest water and wastewater company, will operate in an increasingly competitive sector.

Music refreshed their brand across every touchpoint to inspire and engage existing and potential customers, whilst reflecting their own strengths of service and expertise.

Services

Branding
Design
Advertising

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