Destroy and create

The Office is Dead

Advertising, Branding, Digital

Strategy

Put 54 Princess Street on the radar of creative businesses wanting a space to make their own

Idea

Kill the office

Summary

Property Alliance had an address, a building, but with no refurbished space to show.

Music demonstrated the office space as a blank canvas creating a series of physical installations that mocked office clichés and deconstructed the existing fixtures. The physical installations could be explored digitally via Google Office View. The campaign extended to mailers made from polystyrene ceiling tiles.

Services

Digital
Branding
Advertising
Social
Design

Like what you see?

T +44(0)161 237 5600

Share