Destroy and create

The Office is Dead

Advertising, Branding, Digital

Strategy

Put 54 Princess Street on the radar of creative businesses wanting a space to make their own

Idea

Kill the office

01 The Office Is Dead Badmintonathon
02 The Office Is Dead Stick A Pin In It
03 The Office is Dead Post It Notes
04 The Office Is Dead Brainstorm
05 The Office Is Dead Ricky Gervais
06 The Office Is Dead Ricky Gervais
07 The Office Is Dead Biscuit Kitchen
08 The Office Is Dead That Takes The Biscuit
09 The Office Is Dead Storage Boxes
10 The Office Is Dead A Big Ask

Summary

Property Alliance had an address, a building, but with no refurbished space to show.

Music demonstrated the office space as a blank canvas creating a series of physical installations that mocked office clichés and deconstructed the existing fixtures. The physical installations could be explored digitally via Google Office View. The campaign extended to mailers made from polystyrene ceiling tiles.

Services

Digital
Branding
Advertising
Social
Design

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