The rebirth of an icon

Repositioning the BRIT Awards

Branding, Design

Strategy

Re-appraise a tired and troubled brand into a desirable event

Idea

The BRITs are back

Summary

The BRIT Awards had lost their way; a hard-to-watch event that often turned into a bad joke.

Music was tasked with making The BRITs desirable and credible from every aspect of the event. Where we got most notoriety was in partnering with outstanding British artists to design the award every year, making the BRIT Award itself the talking point of the event.

Services

Branding
Design

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