The rebirth of an icon

Repositioning the BRIT Awards

Branding, Design

Strategy

Re-appraise a tired and troubled brand into a desirable event

Idea

The BRITs are back

01 The Brit Awards Trophies
02 The Brit Awards Trophy 2015 Ed Sheeran
03 The Brit Awards Trophy 2014 Arctic Monkeys
04 Brit Awards Trophy 2013 Emeli Sande
05 The Brit Awards 2012 Adele
06 The Brit Awards 2011 Jessie J
01 The Brit Awards Logos
02 Brit Awards Logo 2015 Taylor Swift
03 Brit Awards Logo 2014 Rudimental
04 Brit Awards Logo 2013 Damien Hirst
05 Brit Awards Logo 2012 Peter Blake
06 Brit Awards Logo 2011 Cheryl Cole
07 Classic Brit Awards Logo 2012
08 The Brits Icon Award Logo

Summary

The BRIT Awards had lost their way; a hard-to-watch event that often turned into a bad joke.

Music was tasked with making The BRITs desirable and credible from every aspect of the event. Where we got most notoriety was in partnering with outstanding British artists to design the award every year, making the BRIT Award itself the talking point of the event.

Services

Branding
Design

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