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Powerleague Rebrand

Branding, Design

Strategy

Inspire a new generation to play more 5-a-side football by positioning Powerleague as a brand of dynamic local clubs.

Idea

Every game’s a home game.

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Summary

Powerleague is a specialist in small-sided football with centres across the UK, Ireland and the Netherlands. But they wanted to transform them into clubs – each one somewhere to belong. From strategy, positioning and brand idea, to identity, strapline, photography, typography, tone of voice, website and app design, Music created a brand to fit Powerleague’s vision. The crest – iconic symbol of pride, passion and belonging – became the heart of the new brand. And to reflect local culture, history and character, a unique crest was created for every club.

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