This one’s for the fans

MCFC Cityzens Launch

Advertising, Content, Social

Strategy

Put fans at the heart of the new membership scheme

Idea

Be a Cityzen

Manchester CIty Cityzens Launch 01
Manchester CIty Cityzens Launch 02
Manchester CIty Cityzens Launch 03
Manchester CIty Cityzens Launch Web Takeover

Summary

City needed a brilliant, passionate fan to help them shape their new membership scheme, Cityzens.

To find them, Music created a recruitment campaign like no other, including some unforgettable interviews. And then to launch the membership scheme, Music shot a campaign featuring players and fans together as one team.

Services

Advertising
Content
Social

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