Discipline and Flair

Manchester Fashion Institute Branding

Branding, Design, Digital

Strategy

Stand out from the crowd to inspire and engage students, academics, designers and parents.

Idea

Fearless Fashion

Summary

The new Manchester Fashion Institute has a complex audience comprising of parents, academics, designers and students (undergraduate, post graduate, UK and international).

They all seek confidence and reassurance, and Manchester’s a confident, creative city. So we came up with the proposition of ‘Fearless Fashion’ and created a deliberately bold brand that could inspire, engage and stand out from other fashion colleges with confident uses of colour, layout, messaging and typography.

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