Building men’s fashion capital

London Collections Men

Branding, Design, Experiential

Strategy

Build a global platform to profile British men’s fashion

Idea

Quintessentially British with every stitch

01 Music London Collections Men Branding
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Summary

BFC’s Men’s Collection was a small event and little known.

We were tasked with positioning it to elevate British men’s fashion globally. Renamed and reimagined, the annual London Collections Men event is now so successful it has its own week within the fashion agenda. 

Services

Branding
Design
Experiential
Advertising
Social
Content

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