An exhibition identity with 10,000 different iterations

Henry Moore Foundation

Advertising, Design

Strategy

Capture the unique and unpredictable nature of the ‘Event Sculpture’ exhibition to engage urban dwellers

Idea

Each piece unique

Summary

For this exhibition at Leeds’ Henry Moore Institute, nine artists would be performing nine unique sculpture events on the theme of ‘time, encounter, space’.

Music created a campaign identity that acted as a stencil. Placed over randomly sourced images from the internet and waste flyposters from the printers, this identity could then form 10,000 unique pieces of print by using generative technology.

Services

Design
Advertising

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