The Human Touch

Christie Charity Brand

Advertising, Branding, Design

Strategy

Putting the people who participate at the heart of the brand

Idea

We do

Summary

The Christie wanted to inspire people to get involved and help raise funds.
 
By making the people who volunteer and support The Christie the heroes of the campaign, we illustrate
the exhilarating, exhausting, and touching moments which emphasise the human element in everything The Christie does.

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