For Everyone

British Cycling Let’s Ride Campaign

Advertising, Content, Experiential

Strategy

Inspire anyone to go on a bike ride

Idea

For everyone

Summary

British Cycling wanted to get as many people on bikes as go running or walking.

Music set about inspiring everyone to sign up to a free local ride by letting the nation know that cycling is ‘For everyone’. The campaign appeared on poster sites, online, on radio and in a 60 second film. Showing young and old, male and female, professionals and beginners, childhood memories, off-road adventures, well-earned treats and the easy-going social side of cycling, it celebrated the joyous feeling of leaping on a bike and doing your own thing.

Services

Advertising
Content
Design

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